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Famous food bloggers are celebrating their burgers, with queues sometimes forming meters long outside the stores: Chefs Kajo Hiesl and Vladislav Gachyn have created a huge amount of hype around the Smashburger from their fast food franchise Goldies. In the OMR podcast, the two talk about their beginnings in one of Germany's best restaurants, their expansion plans and the fundamental differences to other German burger concepts such as the “Hans im Glück” franchise.