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Everyone knows the airport shops selling cigarettes, perfume, and giant Toblerones. Max Heinemann is the heir of the family that has been running many of these stores, as well as luxury boutiques at airports, for decades. But that’s not all. Gebr. Heinemann is also a global player in supplying airlines and cruise operators, with nearly 4 billion euros in annual revenue. In the OMR Podcast, the fifth-generation CEO talks about the unique challenges of the travel retail business, dealing with luxury brands, and innovative delivery approaches.