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Underberg has been producing bitters for more than 175 years. The company also owns brands such as Asbach Uralt and Pitu, but the company was in crisis a few years ago. With new management and new ideas, the company in Rheinberg is now working on the balancing act between trends and tradition. Company owner Christiane Underberg and manager Michael Söhlke explain in the OMR podcast how they intend to achieve this.