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With conveyor belt interior cleaning, entrepreneur Richard Enning revolutionized the market. Richard Enning was just a child when his father opened the first car wash in Düsseldorf. Sixty years later, the company Mr. Wash operates massive car wash complexes at around 40 locations, generating approximately 300 million euros in revenue. The key to its success was the conveyor belt interior cleaning introduced by Richard Enning. In the OMR Podcast, the entrepreneur reveals why he sometimes sits by the roadside to count cars when scouting new locations, why mass processing and quality don’t have to be mutually exclusive, and why he isn’t afraid of the mobility shift with car sharing and similar trends.