OMR Podcast - Jens Bischof, CEO of Eurowings

Eurowings was unable to win the price battle against competitors like Ryanair, so CEO Jens Bischof has realigned the airline. More service than Ryanair, lower ticket prices than sibling brand Lufthansa, the airline aims to appeal to both vacationers and business travelers. In the OMR Podcast, Jens Bischof talks about the strategic shift, new flight routes to Saudi Arabia or Dubai, and the significance of Mallorca for the overall business.